Proudly Introducing...

June 12, 2018




Proud & Excited & Scared & Overjoyed & Giddy. Those are just some of the adjectives that come to mind when describing my emotions toward Hendrix. You are probably reading this and thinking, "What in the tarnation is Hendrix?" (Although you probably didn't say tarnation.) Hendrix is my very own boutique, blog & vlog. WHOOP. 


Most of the people in my life have never heard me say anything about ever opening my own business and creating a blog.  And for the longest time, I didn't want to for several reasons. One of them being, I didn't want to be like any other boutique out there. I wanted to stand out in some way. Another reason, the biggest, was simply fear. I was just too scared. I didn't believe I could do it. The fear of failure was always front and center in my mind. And I'm talking too scared to even SAY I wanted to open my own place, much less actually do it. I'm not a new year's resolution girl, but something just clicked the beginning of this year. I was at my previous job knowing I was completely wasting my time. Although I gained great experience during my years doing marketing, it just wasn't my passion anymore. Suddenly my biggest fear became wasting my life away. Not doing what I truly wanted to do with my life. 'What if' became the worst thing I could say. I didn't want to look back at my life twenty or thirty years from now and regret not even trying. 


So here we are. I am proud of Hendrix. I am proud of what it represents to my life. And I hope that you end up enjoying it as much as I do. 


Why did I pick Hendrix as the name? There isn't any deep, thoughtful meaning behind it. It's not a family name, I'm not a die hard Jimi Hendrix fan (but I do know every word to All Along the Watchtower), and there isn't any cool story behind it. I just really really love the name. If I could get my husband to agree, I would name our unborn child Hendrix, but that was a no-go. So the next best thing is my business, right? 


I mentioned earlier about how I don't want to be like any other boutique out there. (And isn't that any business owners' goal?) But, its the truth. It's what we all strive for. To stand out. My goal is make Hendrix representative of who I am and my style. I like to think I have a style and a vibe that's a little out there and I want to bring that to boutique form. There are several goals, ambitions, and visions I have for the boutique side of Hendrix that I am beyond excited to start working towards. I just have to keep reminding myself, all good things come with time


Switching over to the blog + vlog side of Hendrix ... I may be more excited for this part than the boutique. Blogging is something I have thought about FOR YEARS. Truly. I am a journalist at heart so writing has always been a passion of mine. It wasn't until I left radio that I realized that producing was my creative outlet. We all need a creative outlet, and I am no artist or singer, so I was searching for something other than work to release all the wear and tear of the day and relax. I truly never even thought that producing video and audio would be it since it was work for many years. But after not doing any producing for a few months, it hit me like a ton of bricks ... so HENDRIX BLOG + VLOG is born. 


I have several ideas for blogs|vlogs already & am very excited to get started! Everything from life discussions, struggles, marriage, family life, lifestyle, design and decorating, makeup, hair, skin care, friends, books, movies, EVERYTHING. 


Lastly, THANK YOU. Thank you for taking the time out of your day or night to read this. It really does mean the absolute world to me. 


Until next time (which will probably be tomorrow), 




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